CLEVELAND (June 22, 2020) – Sherwin-Williams is answering the call for nuanced color and a flawless finish with the introduction of Emerald® Designer Edition Interior Latex™. Designers, homeowners and professionals alike can choose from a selection of 200 exclusive colors — including brighter whites — within five new designer color collections that deliver exceptional application, hide and finish.
“We listened to our designer customers, who have been asking for brighter whites, just-right blues and greens, complex grays and beiges, and more muted tones of classic hues. What we’ve created perfectly rounds out our current selection of neutral options and chromatic colors,” says Sue Wadden, director of color marketing at Sherwin-Williams. “Beyond color, our new formula helps achieve a showstopping transformation.”
High-Performing Formula
Emerald Designer Edition was formulated to enhance Sherwin-Williams existing Emerald line of premium paints. The new UltraWhite Base allows for brighter whites and Sherwin-Williams best hide yet to deliver excellent coverage. A new gloss sheen provides exceptional finish for trim, cabinets, doors and more.
“The new base and sheen offer excellent application qualities that require less effort to achieve the superb results Sherwin-Williams customers expect,” says Rick Watson, director of product information at Sherwin-Williams. “Emerald Designer Edition is self-priming and provides excellent washability and protection against burnishing for lasting color and sheen.”
Designer Color Collections
Classic + Collected
The Classic + Collected palette establishes vibrance and sophistication with a mix of charming hues that are perfect for designers and everyone who loves color. With colors such as Barely Pear SW 9666 and Azure Tide SW 9684, this palette offers soft shades of muted pastels that span the rainbow.
Form + Function
The Form + Function palette is made up of organic, Earth-drawn neutrals that set the scene for an artful space and feel true to nature. Fresh, warm whites such as Arrowroote SW 9502 answer the call for go-anywhere light shades, while deep browns and shades of putty, like Warm Winter SW 9506, add warmth.
Minimal + Modern
The Minimal + Modern palette was created for those who love cool, strong neutrals to reference and revisit over and over again in their designs. This mix of whites and grays in various tones, such as Gypsum SW 9543 and Sweater Weather SW 9548, help pull various design elements together from stone to brick and glass.
Rustic + Refined
Drawing inspiration from the sea, sky and botanicals, the Rustic + Refined palette lays out a beautiful, curated selected of blues and greens. Succulent SW 9650 and Mantra SW 9631 are included in the range from soft blue-gray to forest green that add the perfect amount of color to any space.
Warm + Welcoming
The Warm + Welcoming palette of classic, transitional neutrals strikes the perfect balance between cool gray and warm beige and taupe. From bone whites like Mortar SW 9584 to Habitat SW 9608, a fresh brown, this collection expertly pairs light and dark.
Name That Color
Wadden and her team of color experts named most of the hues, drawing inspiration aplenty from experiences in nature, Sherwin-Williams hometown of Cleveland, Ohio, and colorful personal anecdotes. The company also looked to its employees for help in naming five of the new colors. Employees submitted more than 8,000 entries to name a white, gray, beige, green and yellow. Winning names include Taupe of the Morning SW 9590 and Sunny Side Up SW 9665.
Emerald Designer Edition is now available in flat, satin and gloss sheens at Sherwin-Williams stores nationwide. Emerald Designer Edition also is available to order online for curbside pick-up. For more information about Emerald Designer Edition, visit emeralddesigner.com.
Ask Sherwin-Williams™
For more than 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections and expert, personalized service at its more than 4,300 neighborhood stores across North America. For more information, visit sherwin-williams.com. Join Sherwin-Williams on Facebook, Twitter, Pinterest and Instagram.
