Making Our Mark

Sherwin-Williams Makes Its Mark by Installing Company Sign onto New Global Headquarters Building

 

First impressions are crucial, from the front door to the top floor. All over the world, brands and businesses depend on signage to be the first interaction they have with potential customers. For the first time in nearly a century, the Sherwin-Williams name will decorate our Global Headquarters' façade. In addition to this brand milestone, the signage used also showcases the Company’s own high-performance coatings that are designed to stand the test of time.

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Just Doing What We Do Best

 

Sherwin-Williams General Industrial Coatings Division within the Performance Coatings Group offers innovative liquid and powder coatings, and electrocoat technologies and expertise around the globe. Our General Industrial Division leveraged both the products and its relationship with the manufacturer. Learn more about our GI building products and signs here.

 

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The Right Product for the Job

 

When it comes to building products, protection and color matter the most. Our Genesis® Premium Finishes are high-performance General Industrial products and built to last. The system used on the sign was primed with SW 933 Epoxy Primer and painted with SW Genesis Finish Coat. This system was designed for sign manufacturing, Original Equipment (OE) manufacturing and transportation. Learn more about Genesis® here.

Big Enough to be Seen From All Around

 

The S-W sign is approximately 106-feet across with each letter between 7-to-11 feet tall. The new Global Headquarters building in Cleveland will have signage on both the east- and west-facing sides. The letters were raised and fixed individually and each side took about one week to install.

 

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A Special Partnership

 

YESCO, a large General Industrial customer based in Salt Lake City, Utah, is the sign manufacturer. YESCO specializes in the manufacture of custom electric signs and displays, sign maintenance and out-of-home advertising. Learn more about YESCO here.


"Manufacturing signage for a brand as established as Sherwin-Williams means paying attention to both their legacy and longevity," said Jeff Young, Executive Vice President, YESCO. "This display not only serves as a marker of their presence, but also as a symbol of their continuous influence and leadership across industries worldwide."


 

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