product blueprint
Sherwin-Williams Launches Website Dedicated to Products with Sustainability Attributes
Transparency for our customers is a critical component of our Sustainability by Design program. In 2022, we developed and launched an external platform to help Paint Stores Group (PSG) customers understand the sustainability attributes of our products. The platform includes an array of regulatory and product sustainability documents, including GREENGUARD certifications, Environmental Product Declarations (EPDs), building material analyses, and environmental and safety data sheets.
In addition to supporting sustainability initiatives at the Company, this site also reinforces efforts around transparency. “The challenge is documentation, as well as proof of certification. There are a ton of them,” said Katie Ragle, Sherwin-Williams Director of Strategy and Marketing, PSG. “From a customer standpoint, they’d prefer minimal clicks to get their information. If a firm or an owner thinks to themselves, ‘I wonder if they have products with sustainability attributes,’ and we have a site they can quickly visit to find certifications, then that’s a great thing.”
By accessing this page, visitors can learn about the sustainability certifications of products offered by the Company. “It can be a challenge to our field employees and customers to have to go find this proof from many different websites, pull it together and then submit that in order to get our products approved for any given job,” explained Alexandra Sinclair, Sherwin-Williams Director of Product Innovation. “This is really a single source of truth of consistent information for both our employees and customers.”
Learn more by visiting the Sustainability Product Listing page (https://www.sherwin-williams.com/architects-specifiers-designers/specifications/sustainability) on our website.
This story is featured in the Sherwin-Williams 2022 Sustainability Report.